Make your website easy for a customer to use.
1. Say what you do and where you work.
A visitor should be able to tell what you do within a few seconds. Name your services and give people an easy way to find the one they need.
Are your services easy to find?
Use the names your customers use. If two services involve very different work, give each enough space to explain it properly.
Is the service area accurate?
Say where you work. If you travel farther for some jobs than others, explain that. Only list places you actually serve.
2. Show relevant examples of your work.
Help visitors find work like the project they have in mind. Someone thinking about cabinet painting should be able to see cabinets without scrolling through every exterior job.
Do the photos tell the story?
Add a short caption when a photo needs context. If an image is an example or a design concept, say so rather than presenting it as completed work.
Can you back up what you say?
Use real reviews, accurate credentials, and figures you can explain. Check that you have permission to share customer photos and feedback.
3. Make it easy to ask about a project.
Ask for the details you need to follow up: the service, location, a short description, and when the customer hopes to start. Keep the questions relevant to the work you do.
Are there clear contact choices?
Make phone numbers and email addresses clickable. Tell people what the form is for and what to expect after they send it.
Does the request reach you?
Send a test request and check that it arrives. Also check what customers see if sending fails, so they know whether to retry or contact you another way.
4. Check the mobile experience and search basics.
Try the website on your phone. Open the menu, read a service page, look at the photos, and fill in the form. Nothing should be cut off or hard to tap. On a computer, check that you can move through the site using a keyboard too.
Give each page its own title and heading, and write content that’s useful on that page. Link related services and projects so visitors can keep exploring. Extra pages are only helpful when they have something different to say.
5. Plan the launch and the upkeep.
Before replacing an existing site, check which links, forms, and connected tools need to keep working. Make sure you know who manages the domain, who approves the launch, and who handles future updates.
Review the new website before it goes public. If it includes a chatbot, booking tool, or another connection, ask to see it working with the real destination, not just a sample screen.
A few things you might be wondering
How many pages should a contractor website have?
Enough to explain your services, show your work, introduce the team, and help customers get in touch. There’s no magic number. Add a page when it gives customers something useful.
Do we need a separate page for every city?
Only if you have something useful and accurate to say about working there. Copying a page and changing the city name doesn’t tell customers much.